New Identity for 2025 Brand New Conference by UnderConsideration

This past October 23 & 24 we celebrated the fourteenth edition of the Brand New Conference in Pittsburgh, PA, and the conceptual foundation for this year’s identity could not have been more obvious: Steel. What was less obvious was what to do with steel. Physically, there was no doubt that we had to integrate steel into the applications. Digitally, we were not exactly sure how to represent it. As is the case every year, we never know where we are going to end up nor how we are going to end there and most often we don’t even know where or how to start. This year, we decided to explore the physical applications upfront because if steel was going to be involved, we knew it would be time-consuming and… heavy. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () {