New Identity for 2024 Brand New Conference by UnderConsideration

This past October 10 – 11 we celebrated the thirteenth edition of the Brand New Conference in Salt Lake City, UT, and this year’s story begins almost immediately after last year’s Brand New Conference when we had the realization that we actually had no idea what made Salt Lake City, Salt Lake City and that our preconception that there was a lake that provided all of the table salt for the United States was absolutely wrong. Turns out, nobody in Salt Lake City cares about salt or the lake for that matter. So we decided to take a scouting trip to figure out what we were going to base the identity on. It was a good trip where we identified three key references. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, vid