New Name, Logo, and Identity for Brightspace by Hyperakt

Established in 1999 as Desire2Learn, Brightspace is an “integrated learning platform” that offers software and online solutions for teaching students from K-12 through higher education and for training employees at all kinds of professional organizations. More than 1,100 institutions that range from elementary schools to universities to corporations contract Brightspace products to teach a combined 15 million people. With 800 employees in offices around the world, the company operates now as D2L with Brightspace being the consumer product brand name — its identity has been designed by Brooklyn, NY-based Hyperakt. Hyperakt’s approach was based on a single strategic insight: Brightspace enables a pathway to lifelong learning. This insight informed our creative vision