New Name, Logo, and Identity for Compass done In-house

Established in 2013, Compass is a a technology-driven real estate company with offices in New York, NY and Washington, DC. And, yeah, that’s about as much as I can tell you. And you are probably thinking, “Why is this getting a Review?”, since I typically reserve them for larger or more well-known clients. What attracted me to review this project was a rare case of over-sharing in this post by Matt Spangler, who was hired as the in-house head of design and marketing, and goes into extensive detail about the rebranding of Compass from the inside out, detailing things like how Compass purchased digital design company Made for Humans to start building a design team, or the decision to make a go at owning the word “compass”, and, of course, plenty of minutia about