New Name, Logo, and Identity for Opera Saint-Étienne by Graphéine

Established in 1969 as the House of Culture and Recreation Saint Étienne in France, the institution hosted shows and art exhibitions as well as theatrical productions, opera, and even dance and symphony in the 1980s. Renamed L’Esplanade in 1994, its main building was burned by arson in 1998, reopening in 2001 and later renamed Opera Theatre of Saint-Etienne in 2006. Now, it’s dropping “Theatre” from its name focusing only on opera and highlighting its Symphonic Orchestra and Opera Choir as Opera Saint-Étienne with a new identity designed by Lyon, France-based Graphéine. An unmissable architectural feature, the roof of the building looks as if it is giving a sign. With its location from the heights of the Jardin des Plantes park, the sign looks o