New Name, Logo, and Identity for Ortto by Christopher Doyle & Co.

Established in 2015, originally as Autopilot, Ortto is a unified customer journey platform for online business. What that means, I think, is that it offers businesses — it specializes and focuses on SaaS businesses — a complete and accessible customer journey solution that brings together a Customer Data Platform (CDP), Customer Journeys, and Customer Journey Analytics into one place. What that means, I think, is that it allows users to establish replicable tactics to acquire customer data, establish an clear, compelling, and effective chain of events (whether that be emailing, calling, sending promotions) to different customers to win them as a longer-term customer. Ortto then adds artificial intelligence to the mix to help sort out the data points and help make informed decisions. Based