New Name, Logo, and Packaging for Stellar by Bruce Mau Design

Launched earlier this year, Stellar is a new line of makeup available exclusively at Sephora created by Punjab, India-born Monika Deol, a fixture of Canadian television, who spent many years as a VJ for MuchMusic and found it a struggle to get the right makeup for her skin tone, which is a void Stellar aims to fill. Created specifically for medium skin tones, Stellar offers a range of 22 foundations and six concealers, as well as blushes, lipsticks, powders, and a mascara. The logo and packaging were designed by Toronto, ON-based Bruce Mau Design. Taking visual inspiration from the cosmos, the brand identity and name allude to starry constellations. The word mark includes a dot that echoes both the North Star and a beauty mark. The colors used reflect the inclusive nature of the brand. Bla