New Nation Brand for Australia by Clemenger BBDO

I don’t have to explain Australia but it’s worth noting that this is a new, top-level nation brand, not specifically a tourism or economic development one but an Australia-as-a-whole one. This effort has been spearheaded by the Nation Brand Advisory Council, “formed in June 2018, includes twelve of Australia’s most influential leaders from diverse industries. The Advisory Council has a strategic advisory and advocacy role. The Council has met eight times from June 2018 to October 2019 and were also supported by the Brand Expert Working Group to ensure that Australia’s Nation Brand was designed by industry for industry. Australia’s Nation Brand Advisory Council led this initiative. The Council is committed to providing ongoing advocacy for the adoption of