New On-air Package for Oxygen by Eloisa

Launched in 2000, Oxygen is a TV channel — or in NBC Universal’s parlance, a “multiplatform entertainment brand” — targeted to “young, multicultural women”. Available in over 77 million homes through cable and satellite, Oxygen’s programming revolves around various original unscripted dramas (aka reality TV) with acquired scripted series and some movies rounding out the schedule. We’ve covered Oxygen’s logo redesign and followed up on its on-air package in 2014. This is a second follow-up on a new on-air look designed by Buenos Aires, Argentina-based Eloisa. Seeking younger millennial viewers who value authenticity in their programming, Oxygen unleashed a fun and lively on-air interface that used a clutter-free design scheme to sh