New Packaging for PangPang Summer Series by Snask

Established in 2011 in the Hökarängen district of southern Stockholm, PangPang Brewery is one of Sweden’s most prolific and successful nano breweries, run by Fredrik Silver, who is literally a one-man shop: brewing, bottling, labeling, and distributing one of his handful of brews to customers directly. In Swedish, “PangPang” means doing things at full speed and seizing all moments and opportunities — the word is tattooed on Fredrik’s eight front-facing knuckles, one letter on each. Ealier this year, PangPang introduced a new Summer series with a design by local firm Snask.We helped PangPang Brewery with the packaging design. We built the concept around tiki and named the beers Cocojambo, Pelekane, Bamboleo, Libertango, Playa del Drevviken, Waikiki, F