New Private Label Packaging for Whole Foods Brooklyn by Mucca

Opened this past December after nearly a decade of expectation, the first Whole Foods in Brooklyn, NY, in the Gowanus neighborhood is now a reality, adding to the more than 370 existing locations around the U.S.. At over 56,000 square-feet, this new location features bike repair and parking, knife sharpening, a vinyl record store, a killer coffee section, and an “assortment of locally sourced offerings from some of Brooklyn and the tri-state area’s most highly-regarded local artisans” to add to the, literally, thousands of private label products offered by Whole Foods, which have been given a special treatment from New York-based Mucca, specifically for this location (and has since been adopted by other stores in the Northeast).In a retail environment like Whole Foods, wh