No Crumb Left Behind

Wunderman Thompson and premium Dutch chips brand Hoeksche Chips have partnered to bring a true innovation to the world of packaging: A tearaway corner at the bottom of the bag so that you can easily funnel all of the delicious spices and crumbles that end up at the bottom of the bag directly into your mouth. For now, this is only available on Hoeksche’s new flavor, salt and balsamic vinegar.