Wake Up and Smell the Fries

Developed with TBWA\Neboko, McDonald’s Netherlands has created a series of scented ads placed near some of their locations, featuring nothing but the brand’s colors — not even the golden arches — that are packed with freshly cooked french fries with ventilators pushing out their signature smell to passersby. Few brands can get away with something like this, where a smell and a color can trigger the association.