Brand
2023Not Mellow Yellow
Grocery store giants Lidl and Tesco have been fighting back and forth on the use of a yellow circle over a blue background. Lidl’s stand is that the combination is key to its logo so Tesco is using that recognizability as a deception to promote its own Clubcard loyalty promotions. Tesco says, in a nutshell, that’s bollocks. The legal back and forth is far more serious than that and plenty of attorney bon mots — made during a high court hearing that began on Tuesday and is expected to last about a week — are presented at the link.