New Logo and Packaging for Hudl by SomeOne

This week, Tesco, the third largest retailer in the world (after Walmart and Carrefour) with more than 2,000 retail locations and 20 million customers worldwide, launched its own tablet: Hudl. Running Google’s Android OS and coming in at 7 inches (and HD) with 16 Gb of storage and a £119 ($190) price it competes in between Google’s own Nexus 7 (£199 / $318) and Amazon’s Kindle Fire (£99 / $158) — also, it sure ain’t no iPad but the iPad is more than double its price at £269 ($430). Hudl will be available starting September 30 in four, Tesco-friendly colors and it will boost Tesco’s own range of digital services as well as its own reward card, encouraging people to shop through the tablet. The new logo and packaging were designed b