New Logo and Identity for Marlow by Franklyn

Launched in late 2021, Marlow is a new pillow brand from the same company that created Brooklinen, the very popular direct-to-consumer brand of luxury bed sheets, pillows, comforters, and blankets. With seven years worth of experience in the bedding business and by surveying thousands of people, Marlow addresses the most common problems of overheating, back and neck pain, and even insomnia with a few key features: “adjustable loft; cooling infused foam; breathable mesh; support, support, support; and antimicrobial for lasting comfort”. Nicknamed “The People’s Pillow”, it retails for a modest $48 a pair (for a standard size, $60+ for king size) with a whole year to return it if you are not satisfied, and 1% of all sales are donated to charitable organizations. The identity for M