Stand Together

The XFL, which has been revived for, like, the fifteenth time — now powered by Dwayne “The Rock” Johnson — recently introduced its new logo, and has met its match in the form of Togethxr, a media and commerce company founded by athletes Alex Morgan, Sue Bird, Chloe Kim, and Simone Manuel, who quickly issued a cease and desist letter after seeing the XFL’s logo and one of the type treatments in their promo video. The similarity is there for sure in that specific treatment but as far as logos go, both can co-exist along with probably a hundred other logos that treat the “X” in a similar way — which has been done as far back as 2011 by Nextel, just as one example.