Pac-10 does The Wave (and The Mountain)

I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty conferences that make up the NCAA announces a redesign. The Pacific-10 Conference (Pac-10) is not just any conference, of course, it is one of the most successful, specifically in the sport that inspires the most freakazoid passion, football, counting perennial champions UCLA, Stanford and the University of Southern California among its ten teams. The Pac-10, however, has not been as successful as its East Coast counterparts in securing broa