Brand
2022Pantone's 2023 Color of the Year
2023’s Pantone Color of the Year is Viva Magenta, that “vibrates with vim and vigor” and “is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Alternate name was Magenta But Let’s Not Get Sued by T-Mobile.
Closest kin
Pantone’s 2019 Color of the Year
Brand
Pantone’s 2019 Color of the Year
Pantone's 2021 Color(s) of the Year
Brand
Pantone's 2021 Color(s) of the Year
Are you not Ammoused?
Brand
Are you not Ammoused?
Fifty Shades of Play
Brand
Fifty Shades of Play
Wanted: Red or Alive
Brand
Wanted: Red or Alive
Project
Aiste Stancikaite on why she likes to draw in shades of red – and red only