Pebble as Metaphor for Directory
The last time I looked through a Yellow Pages directory was probably 10 years ago and I believe I am not exaggerating. During those years I may have used their online version, but it was a rather obnoxious experience. These days, when anything is so simply findable through Google, the moment the Yellow Pages directory gets placed on our doorstep it goes straight into the recycling bin. I am not naive enough to think that nobody uses Yellow Pages anymore, but I’m surprised it has survived over other newspapers and magazines who haven’t been so lucky and I’m even more surprised that Yellow Pages keeps pushing online, where it faces stiff competition. Canada’s Yellow Pages — producing directories since 1908 and now a 2,300-employee operation — is embracing

