Good Ol’ U.S. of A.I.

Pentagram has caused a maelstrom with Paula Scher’s latest project for Performance.gov, a website that documents the U.S. Government’s strategic goals and makes them easier to access and understand to the public. The issue? Pentagram used Midjourney to train it with an illustration style of their own creation in order to generate over 1,500 icons to use on the website. Their Instagram post promoting the project has gathered more than 1,700 comments and… it’s not going well. Will an approach like this ever be acceptable in the creative industry? This definitely gives 1980s desktop revolution when the computer was the devil of our industry and now look at us.