Philips gets a Nip/Tuck

In stealth mode, one of the largest manufacturers of all sorts of electronic paraphernalia, Philips, updated its wordmark. (For those wondering, yes, we are a little late to the party on this one; the change took place a couple of months ago, so I apologize for the non-breaking news aspect of this). The changes are almost unnoticeable, specially to the end-user, which would make anyone skeptical about the need for a change at all. But considering the immense amount of consumer and specialty products that Philips produces, I doubt this was merely a superficial, aesthetic change to satisfy some C-level executive’s whim. All the modifications point to a need for better performance and reproducibility. On the image above we can see some of the changes: The old logo is in red, the new one