Put your Sprinkling Cap on

McCormick’s iconic — for their ubiquity and recognizability not for their epic-ness — red cap spices are changing its physical packaging and label design for the first time in nearly 40 years. Driving the redesign are the new SnapTight™ lids that I am sure close tighter but that don’t hit that nostalgic button. Progress is inevitable I guess. The new labels are actually not terrible for a major mainstream brand. You can see more samples here.