Roger That

Roger van den Bergh — a long-time Brand New reader — recounts his design career that spans more than fifty years and includes positions at legendary firms like Total Design, Anspach Grossman Portugal, Chermayeff & Geismar, Landor, and Siegel & Gale, as he developed his expertise in corporate identity before starting his own firm, Onoma, in the late 1980s. The article, for Dutch Graphic Roots, is illustrated with some excellent, old-school corporate identity work.