Roosevelt University Turns a Corner
Roosevelt University is a university based in Chicago and Schaumburg, Illinois that has grown to offer 126 degree programs since its creation in 1945. The university gave itself a major visual brand overhaul this year as they hired Chicago-based design studio Studio Blue to create a new primary logo system, university seal and sports logo and released them in parallel with the launch of their new website, designed by mStoner.A distinctive, modern-looking R logo is replacing the University’s current logotype. With its intersecting blend of greens and its unique folds, the new logo speaks to the ideas of diversity and community, important components of what the University stands for. “In the not-too-distant future, people will see the R and know immediately that it’s us,