Shiny, Happy Soymilk

In the realm of packaging for soymilk absolutely nothing comes to mind as I like my milk made of milk, but there are those that prefer their milk made out of soybeans. For some of those, their soy intake just got a little brighter with the redesign of 8th Continent soymilks by BBDO West in collaboration with UK illustrator Ben Javens Illustrations by Ben Javens. As you know, I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic. What was once painfully generic and drab packaging is now a smile-inducing breath of minimalist fresh air. Piled high on the bandwagon of the white-background/colorful-sans-serif trend, these cartons stand out through the wonderful illustrations and color palette — the wrong choice in ill