Think Inside, Outside, and Around the Box

Original and innovative ideas are hard to come by in any industry and while in packaging there are always unexpected materials or structures every now and then there have been few re-imaginings of what a package can be or do. Enter the Rewrap Pack, a box that “animates” as you open and close it to reveal new panels of graphics that pretty much duplicate the amount of information or branding you can ship on a box. Pretty clever. (This is not a paid post… I was genuinely intrigued by this and maybe someone here on Brand New could find a use for it in a project.)