Star Twins

I have never eaten at Hardee’s or Carl’s Jr, mostly because I rarely eat at fast food burger places but partly because if you asked me to name five Quick Service Restaurants (QSR for short) focusing on burgers I would have a hard time getting past McDonald’s, Burger King and Wendy’s. In fact, it wasn’t until today, while googling around, that I finally made the connection that the faux hot commercial with Paris Hilton soaping up a Bentley was for Carl’s Jr. And for Hardee’s. Apparently my brand neurons never made a full synapse between these two places and Paris. Or that Hardee’s was the crazies that were pushing the 1420-calorie burger earlier this century. Perhaps the reason is that I’m not their target audience: Young, hungry guys. I