Sunday Red Sun Day

After a 27-year partnership with Nike, Tiger Woods is launching a new brand of apparel in collaboration with TaylorMade Golf: Sun Day Red. Named after Woods’ custom of wearing red shirts when playing on a Sunday, the new tiger mark is made from 15 stripes, one for each of the 15 majors he’s won. Launching May 1, there isn’t a full site yet but some previews of the products can be found on the internet. If whoever designed the identity is reading this… call me. Well, e-mail me, please never call, it’s 2024.