New Identity for Wilson and Wilson Sportswear by BASIC

Dating back to 1913, Wilson Sporting Goods (Wilson for short) is an American sports equipment manufacturer. Based in Chicago, IL, the brand is best known for probably three things: Tennis balls, tennis rackets, and Tom Hanks’ sole companion in Cast Away, a volleyball. In actuality, Wilson offers high-performance sports equipment, apparel, and accessories across racquet sports, baseball, softball, football, basketball, volleyball, soccer, and golf. Now, for the first time in its history, Wilson is also offering athletic lifestyle apparel through Wilson Sportswear, a new performance-based lifestyle athletic apparel collection that “combines Wilson’s heritage and innovation with modern and stylish flair for all to live like an athlete”. As part of Wilson’s effort