Take a Turn for the Better

Fast Company talks with Walmart vice president of creative and design, David Hartman, on the grocery giant’s largest private label brand food launch in 20 years, Bettergoods, which makes “quality, trend-forward and chef-inspired food approachable and affordable, with most items priced under $5”, offering more than 300 new items across the frozen, dairy, snack, beverage, pasta, soups, coffee, and chocolate aisles. Possibly the highest level of shelf appeal achieved by Walmart yet.