The Color of Nothing

In the last 3 days, there were no less than three different taglines on the Pantone website . On the home page, locked up with the logo was, “Where color comes from.” If you went to the “About” section, you would have seen, “The Power of Color” locked up with a different wordmark. On Monday, Pantone launched a new logo designed by G2, the branding arm of Grey Global Group, complete with the new tagline, “The color of ideas.”3 Recent Pantone taglines Pantone is clearly and desperately trying to find their voice. From their website, “Each year, innumerable products and services are sold by Pantone and its hundreds of licensees in over 100 countries in the graphic arts, textile, apparel, interior, plastics, architectural and industrial des