The French get their B-Ball On

Established in 1932, the Fédération Française de Basket-Ball (FFBB for short, and French Basketball Federation in English) is the governing body of basketball in France, overseeing more than 4,000 clubs across the country as well as managing the French national team. With a 16-year-old logo in use, the FFBB unveiled a new identity last week designed by Lille- and Paris-based agency Graphèmes who, as I understand, beat out another six agencies through a competition, although there are no details about what said competition entailed — hopefully it was a free throw competition that didn’t involve free logos. Epically soundtracked logo presentation. [Update, July 14] The source of the previously bad video has been replaced for the one above. As the graph