New Identity for Team GB by Thisaway

Formed in 1999, Team GB is the unified name for all the various sports teams under the care of the British Olympic Association (BOA), which is the National Olympic Committee for the United Kingdom Great Britain and Northern Ireland Olympic Team. So, yeah, Team GB is shorter, easier, and more engaging as the public-facing team name to cheer for when competing in international events — its core mission is to “unite and inspire the nation through the power of Olympic sport”. Established in 1905, the BOA consists of the 40 National Governing Body organizations of each Olympic sport and selects the nation’s best athletes to compete in the 32 summer and eight winter Olympic sports that ultimately embody and represent Team GB. The BOA is independent, privately funded, and receiv