New Logo and Identity for Equestrian Canada by Hulse & Durrell

Established in 1978 as Canadian Equestrian Federation and later renamed Equine Canada, Equestrian Canada is the national governing body for equestrian sport and industry in Canada, overseeing over 18,000 sport license holders, 90,000 registered participants, 12 provincial/territorial sport organization partners and 10+ national equine affiliate organizations. It also represents Canada’s team competing in the Summer Olympics and Paralympics, where they’ve performed very well throughout the years. The organization’s new identity has been designed by Vancouver-based Hulse & Durrell. A major component of the rebrand was the change from Equine Canada to Equestrian Canada, after market research found the word “equestrian” to be far better understood outside of t