Customers Rewarded with New Plane

“Air Miles” seems such a loose term that any airline could own and have little chance at being its own brand. Which just goes to show that I’m neither Canadian nor good at accruing miles. Air Miles is a very popular reward program in Canada where everyday purchases made at or with participating products or services add up to coveted, well, air miles for some much desired traveling. According to this article, two thirds of Canadian households participate in the Air Miles program. That’s a lot. While Canada seems to be the most successful Air Miles, the program (and brand) runs independently in other parts of the world, like the UK, Spain and the Netherlands. The company isn’t that old, it was established in the mid 1980s, but its logo, and specifically the plan