Vul het zelf maar in (Fill in the blank)

Established in 1947, Design Academy Eindhoven, one of the Netherland’s most prestigious design schools — Tord Boontje is among its celebrated alumni — has recently debuted its new multi-versioned identity. The structure is based on an abstracted “E” and is the framework for infinite iterations of the school’s name and messaging, most created by the students and faculty themselves.The new identity, by The Stone Twins Amsterdam, functions more as a system than a single logo. The limitless variations keep the identity fresh, while audience participation fosters strong brand attachment. Who doesn’t like personalized T-shirts? The previous wordmark, typeset in Arial (yes, Arial), did not communicate much about the school. The new identity does the oppos