New Logo and Identity for mas by Cato Partners

Under new ownership, and in conjunction with a private equity fund, the airline looked to reforge its identity in line with its scaling business strategy.While the airline’s previous eagle motif is common in the airline industry, the idea is for mas to stand out from the crowd. The striking new dynamic box design represents the flow of cargo, making the business strategy visible. Color Green was retained to help transmit their commitment to being more environmentally conscious, through investing in more eco-friendly aircrafts.A broader visual language was also created to help the company to be recognized and felt, not just read, which helps convey their authenticity and forge a stronger connection.The word ‘más’ is Spanish for ‘more’, fitting perfectly with the airl