New Logo and Identity for Enel by Wolff Olins

Established in 1962 Enel is a global manufacturer and distributor of electricity and gas headquartered in Rome, Italy. Enel operates in more than 30 countries in different capacities from generation to sale for end users of energy in some parts of Europe, to managing power generation plants in the Americas, and is the leader in renewable energy production. Last week, Enel introduced a new identity designed by the London office of Wolff Olins. At the heart of our new expression sits the cursor, an iconic visual symbol that represents Open Power. The cursor is the starting point of energy, it’s always moving, always energetic, echoing the very core behind the power of a light bulb – the filament. The cursor informs the look and feel of our new brand and creates a consistent desig