W FTW (for the Whitney)

Established in 1930, the Whitney Museum of American Art in New York is devoted to the art of the United States presenting a “full range of twentieth-century and contemporary American art, with a special focus on works by living artists.” Its permanent collection contains approximately 19,000 paintings, sculptures, prints, drawings, and photographs, representing more than 2,900 artists and is considered one of the finest in the world. Currently located on Madison Avenue at 75th Street since 1966, the Whitney will move to a Renzo Piano-designed building dozens of blocks south in the Meatpacking District facing the popular High Line in 2015. In preparation for this move, the museum has introduced a new identity designed by Amsterdam-based Experimental Jetset.Two years ago, Museum