We're Going to Pump… [Clap!]… Your Logo Up!

Guest Editorial by Sam Becker My best friend from high school wants to be the next American Gladiator, and I can’t blame him. He called me last month to mention he was applying, and asked if I would critique his video audition. Now Jon is not the most athletic person (as his video serves to illustrate), but it’s clear to me why he wants to take part in the reincarnation of one of television’s most engaging, wholesome, unpretentious and downright zany entertainment-sports franchises of our time. And as we all know, with new leotards come new brands.American Gladiators is a television program that ran from 1989 to 1996 and began at Universal Studios. Each episode featured amateur contestants who appeared nightly to battle the incumbent gladiators with names like Gemini, Nit