What if Gatorade Made Water?

In 2024 Gatorade will be introducing Gatorade (Unflavored) Water — love how they specified that in the packaging — tapping into the billion-dollar “functional water” category. The drink will be electrolyte-infused, natch, and will be produced with a 7-step filtration process. I personally like my water with a single filtration step: open the sink faucet and place glass underneath. (Just in case anyone missed it: the title of this post is a recall to yesterday’s “What If?“ Linked post.)