Who Foots the Bill?

According to Brand Finance, which evaluates the strength and value of more than 5,000 global brands every year, Real Madrid is the world’s most valuable football brand, strongest club brand, and has the top enterprise value in its 2025 report while Paris Saint-Germain’s value shot up by 13% over the previous year. Not listed, A.F.C. Richmond remains the most adorable team in all of football.