Your Logo (Not) Here

After a successful test during the ISU Short Track World Tour, Dutch telecom Odido is planning to donate some of its placements on Dutch national team suits and shirts across several sports this year where their logo is replaced by personalized messages from an athlete’s family and/or loved ones. The concept, by TBWA\NEBOKO, seems genuine as Odido really IS sacrificing all exposure on the uniform. Good for them.