A Bridge to Nowhere

My only interaction with Grubb & Ellis, one of the world’s largest commercial real estate services, took the form of receiving notices about ongoing construction work around the office of the software company I was working for briefly. I knew what they did, given the information they were providing and the fact that their collateral materials communicated “Property Solutions Worldwide”. Certainly the circular icon they were using was rather abstract and nondescript compared to the identifiable bridge in their new mark — although I’m not sure this new icon speaks to what they do. Granted, their offering has diversified through mergers and acquisitions to include management, consulting and investment services, but its unclear how they help one get “Fro