New Logo and Identity for Honext by Firma

(Est. 2011, previously Biprocel) “In Europe, each citizen generates an average of 1.78 tons of construction waste per year, being this industry responsible for one third of all global waste. And the main reason are the materials used, most of them not recyclable. This is why at Honext we have developed and patented a process, product and application, which transforms the primary sludge generated by the paper industry into a new cellulose-based material, sustainable, versatile, with excellent properties (reaction to fire, moisture, acoustics, mechanical resistance, non-toxic) to be used as interior partitions in construction. The material is recyclable and we are currently working on obtaining the Cradle-to-Cradle silver certificate. Right now we are in full implementation of the firs