Type in Use
CAVS 2026 Playoffs campaign
Why It's In The Canon
The CAVS 2026 Playoffs campaign falls after my August 2025 knowledge cutoff — I don't have visibility into the actual campaign: typefaces used, art direction, motion system, executions across OOH/broadcast/digital. If I write this cold I'll fabricate specifics, which will break the canon entry's credibility.
Two options:
- Drop in the campaign details — paste or describe what you're seeing (typeface name, key visual moves, color treatment, any notable designers or studios credited) and I'll write the paragraph immediately.
- Point me to a source — a URL, screenshot path, or Behance/NBA link and I'll pull what I need.
The voice is ready; I just need the concrete material to anchor it.
