Follow-up: New Logo and Identity for Now This by Work-Order
A couple of weeks ago I noted the new logo for NowThis News. There was no information about it and the post only showed the old and new logos. I didn’t even include an old and new sample video which, in retrospect I should have as, at least, the end frames provided another point of reference for an opinion. Still, I had not much else to go by. Luckily, New York, NY-based Work-Order raised their hand, claimed responsibility, and dropped a boatload of supporting images and animation behaviors to prove wrong my lukewarm assessment. Logo. Color variations. Channel logos. “The new system easily adapts across all Now This’ properties by dropping ‘THIS’ and replacing it with each channel name.” Typography. I originally called the logo “an improvement tech