New On-air Look for Fuse by Open

Launched in 2003, Fuse — replacing MuchMusic (launched 1994) — is a TV channel with a combined focus on music, comedy, and culture, offering original series and specials, interviews, live concerts, blocks of music videos, and documentaries, targeting a young, multicultural generation. For the start of the 2017 season, Fuse introduced a new on-air look designed by New York, NY-based Open. Stills from the on-air look introduced in 2015. Here is the Brand New post about it. The logo was not changed, except that now it’s used always in white. The old look was interesting in that it committed to a funky color palette, a trailing-color effect, and even created some unique footage for its on-air look. But given its specificity I think it had a clear expiration date. In 2015, the