Friday Likes 199

Plenty of elegance this week with work from León, Stockholm, and Los Angeles. Evoca Editorial by Treceveinte Evoca is a publishing company that transforms real people’s lives and stories into literary works and memoirs. The name means “evoke” in English. The identity, designed by León, Guanajuato-based Treceveinte, aims to conjure an elegant, treasure-like feeling with a classic, chiseled serif that has rich, wide, open counterspaces and a lovely icon that’s a combination of fountain pen with lines symbolizing paragraphs in the shape of an “E”. I like that it also looks like a flag but above all I really like squiggle texture of the lines. The icon also has an ex-libris, vintage-publishing-house aesthetic that’s great. The gold foil on the gray sto